Question Bank with Answers
Subject- E-Marketing Management 6th Semester
Tripura University Soft Study Course
TDC/TDPH 6TH SEMESTER EXAMINATION 2021
Question Bank with Answers for the following Subjects
1. Human Rights & Gender Studies
E-Marketing (Soft Study Course)
1.
Which term represents a count of the number of people
who visit one site, click on are
taken to the advertiser?
a. Affiliate programs
b. Click-through
c. Spam
d. Conversion rate
2.
What are plastic cards the size of a credit card that
contains an embedded chip on which digital information can be stored?
a. Customer
relationship management systems cards
b. E-government
identity cards
c.
FEDI cards
d. Smart cards
3.
Which of the following is a useful security mechanism
when considering business strategy and IT?
a. Encryption
b. Decryption
c. firewall
d.
all the above
4.
Which of the following is an Internet-based company
that makes it easy for one person to
pay another over the Internet?
a. electronic cheque
b. electronic
bill payment
c. Conversion rates
d. Financial cybermediary
5.
A combination of software and information designed to
provide security and information for
payment is called a what?
a.
digital wallet
b. Pop up ad
c. Shopping cart
d. Encryption
6.
What is the name for direct computer-to-computer
transfer of transaction information contained in standard business documents?
a. internet commerce
b.
e-commerce
c. transaction
information transfer
d. electronic
data interchange
7.
Digital products are best suited for B2C e-commerce
because they:
a. Are
commodity like product
b. Can be
mass-customized and personalized
c. Can be
delivered at the time of purchase
d. All of the above
8.What are materials used in production in a
manufacturing company or are placed on the
shelf for sale in a retail environment?
a. Direct materials b. Indirect materials
c. EDI d. None of the above
9.
If the threat of substitute products or service is low
it is a(n):
a. Disadvantage
to the supplier
b. advantage
to the buyer
c. advantage
to the supplier
d. None of the above
10.
A business cannot be all things to all people.
Instead, a business must:
a. Identify
target customers
b.
Identify the value of products/services as perceived
by customers
c. all of the above
d. None of the above
11. A business
competing in a commodity like environment must focus on which of the following?
a. Price
b. Ease/speed
of delivery
c. Ease of ordering
d. all of the above
12.
In HTML, Uniform Resource Identifier (URI) is used to
a.
To create a frame document
b. To create a
image map in the webpage
c. To
customize the image in the webpage
d. To identify
a name or a resource on the internet
13.
Which of the following protocol is not used in the Internet?
a. Telnet
b. WIRL
c.
HTTP
d. Gopher
14.
Who invented World Wide Web (WWW)?
a. Blaise Pascal
b. Charlse Babbage
c. Herman Hollerith
d. Tim Berners-Lee
15.
Which attribute is used to name an element uniquely?
a. class
b. id
c.
dot
d. all of the above
16.
The domain name system is maintained by
a. distributed
database system
b. a single server
c. a single computer
d. none of the mentioned
17.
A full domain name is a sequence of labels separated by
a. semicolons
b.
dots
c. colons
d. none of the above
18.
The domain
is used to map an address to a name
a. generic
b. country
c. inverse
d. none of the above
19. When a
company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying
a. undifferentiated marketing
b.
differentiated marketing
c. concentrated marketing
d. the
majority fallacy
20.
Which of the following describes e-commerce?
a. Doing business electronically
b. Doing business
c. Sales of
goods
d.
All of the above
21.
Which products are people most likely to be
comfortable buying on the internet?
a. Books
b. PCs
c. CDs
d. All of the above
22.
Paisa pay is facilitated in
a. eBay.co.in
b. amazon.com
c. flipcart.com
d. none of the above
23.
Which form of e-marketplace brings together buyers and
sellers from the same industry?
a. horizontal
b. Vertical
c. Integrated
d. Inclined
24.
Which type of ad appears on a top of a web page?
a. pop-under
ad
b. pop-up ad
c. banner ad
d. discount ad
25.
Which type of e-commerce focuses on consumers dealing
with each other?
a. B2B
b.
B2C
c. C2Bs
d. C2C
26.
Which is not a function of E-commerce
a. marketing
b. advertising
c. warehousing
d. none of the above
27.
How the transactions occur in e-commerce?
a. Using e-medias
b. Using
computers only
c. Using
mobile phones only
d. None of the above
28.
A webpage displays a picture. What tag was used to
display that picture?
a. picture
b. image
c. img
d. src
29.
Trademark can be used as domain name
a. Yes
b. No
c. Yes in some cases
d. None of the above
30.
What is the ingredient of product mix?
a. Advertising
b. Public relation
c. Personal selling
d. All of the above
31.
“Place” in 4Ps mean same as
a. Promotion
b. People
c. Distribution
d. Demand
32. Which of
the following factors is not considered when determining your quality score?
a. Cost-Per-Click
(CPC) Bid
b. Click
through Rate (CTR)
c. Ad Text and Keywords
d. Landing Page Relevance
33.
For a website selling books, which is not effective
negative keyword?
a. Free
b. Phone
c. Buy
d. Red
34. An online
retail company is based in the United States but ships to customers all over the world. If this company wants to serve
Spanish language ads to Spanish-speaking users, which targeting option should
be refined?
a. Demographic targeting
b. Regional targeting
c.
Language targeting
d. Ad
scheduling
35.
The maximum cost-per-click (CPC) bid is the
a. Most an advertiser is wiling to pay for each click on an ad.
b. Amount an advertiser
must pay to outbid competitors.
c. Amount an
advertiser is required to pay to achieve top ad position.
d. Actual
amount an advertiser pays for each click on an
ad.
36. Which of
the following is an example of a sales touch
point
a. Production operations
b. Call centers
c. Supply chain alliances
d. Warehouses
37.
The evolution of customer relationship marketing has
progressed from
a. Mass, target, customer, to one-to-one marketing
b. One-to-one,
mass, target, to customer marketing
c. Customer,
mass, target, to one-to-one marketing
d. Mass,
target, one-to-one, to customer marketing
e. Customer
relationship marketing has always existed
38. techniques
can be used to learn more about current and potential customers.
a. Strategic partnerships
b. Customer loyalty
c. Data mining
d. Efficient
customer response (ECR)
39.
What is virtual mart?
a. Framework
b. Content
Management System
c. Platform
d.
Cloud server
40.
Which of the step is not involved in E commerce?
a. Web development
b. Web Hosting
c. Obtaining a Digital Certificate
d. Finding a
Provider of Online Transactions
41.
Which of the following is not a criterion for
successful market segmentation?
a. there must
be difference among consumers
b. each
segment must be located within a geographical area
c. there must
be consumer similarities within each segment
identified
d. a segment
must be large enough to cover costs
42. During
which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix
for each segment?”
a. market segmentation
b. market targeting
c. market positioning
d. the firm
does not go through the “development” during any of the above steps.
43. Branding is concerned with component
of four ‘P’
a. Promotion
b. Place
c. Price
d. Product
44. Readiness
stage and attitude towards product are major segmentation variable in which category?
a. Geographic
b. Behavioural
c. Demographic
d.
Psychographic
45.
In positioning statement, first thing that must be
stated is
a. target segment
b. market segmentation
c. differentiation
d. positioning
46.
Market segmentation based on where your target market lives.
a. demographics
b. psychographics
c. geographic
d.
product benefits
47.
Positioning is a choice of which of the following?
a. Retailer
choice & store layout
b. The target
market and marketing assets
c. The target
market & differential advantage
d. Price & quality
48. There are
three main operational processes involved in e-marketing. Which is the ODD one
out?
a. Customer conversion
b. Customer acquisition
c.
Customer satisfaction
d. Customer
retention and growth
49. Which of
the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites
a.
CPM b.SEM
c. Banner
d. SEO
50.
Paid advertising based on a per-click model is called
a. Feedback
b. Sponsored
search-engine advertising
c. Search
Engine Optimization
d. ICT indicators
51. Mobile
marketers are able to reach audiences
a. Using a
‘pull’ strategy
b.
Using a ‘push’ strategy
c. In real time
d. All of the above
52. Which is
not a part of 4Cs in marketing?
a. Communication
b. Consumer
c. Cost
d. None of these
53. is the best
promotion tool in any type of marketing.
a. Creativity
b. Communication
c. Telecalling
d. Publicity
54.
Knowledge of which is necessary for effective selling skill.
a. Promotional market
b. Related market
c. Digital market
d. Virtual market
55. is the
unique product benefit that the competition cannot claim.
a. Unique
selling preposition
b. Unique
sales preposition
c. Unique
selling price
d. Unique
strategy promotion
56. Setting a
low initial price to attract a large number of buyers quickly and cover the large market share is known as
a. Skimming pricing
b. Going-rate pricing
c. Value based pricing
d. Penetration
pricing
57. refers to
the system that assists the organization in delivering the service
a. Product
b. Process
c. Price
d. Promotion
58. What is a
benefit an advertiser gets only if they have separate campaigns for the search and the display network?
a. Target
placements more precisely
b. Have more
control over budget and spend across campaigns
c.
Have separate bids for search network and display
network ads Incorrect answer
selected
d. Control CPA
bids more effectively
59.
Site-targeted campaigns do not offer the ability to
a. include
more characters in test ads
b. expand your
ad to fill all space reserved for ads on a page
c.
pay on a cost-per-thousand impressions (CPM) basis
d. choose
which sites you want your ad to appear on
60. What form
of marketing is particularly suited to generate awareness about a brand or promotion?
a. E-mail marketing
b. Affiliate marketing
c. Viral marketing
d. Permission marketing
61. is an
element of online PR that involves regularly udated posts about company
activities in a format similar to online services such as Blogger and Wordpress.
a. Online
Press centre
b. Reputation management
c. Blogging
d. Link building
62. A referrer is…
a. An on-site
search engine results page link
b. The type of
site or traffic source that links to a site
c. The number
of a site-specific phone number
d. The first
part of the site URL
63.
Cookies are used in digital advertising for
a. Modelling/
attribution of referrers
b. Serving
different ad versions in a sequence of ads
c. Re-marketing/
Behavioural targeting
d. All of the above
64.
Which of the following is an example of the advantages
of CRM?
a. Decreases
advertising costs
b. makes it
easier to target specific customers
c. Allows
greater competition based on service rather than price
d. all of the above
65. A company’s
ability to link production, customer service, and other internal processes with its customers is its
a. Functional relationships
b. Customer
value measures
c.
Strategic business
units
d. Spanning processes
66.
Using which CMS we can develop an E-commerce web application?
a. Joomla
b. Oscmax
c. Drupal
d. None of the above
67. What is the
name of the card which can be used by the buyers during he time of purchase and in which the amount will be
immediately debited from the buyers account?
a. E-Distributor
b.
Debit Card
c. Credit Card
d. Power Card
68.
Electronic-commerce consists of:
a.
Selling and Buying
b. Exchanging Services
c. Trade conduction
d. All the three
69.
EDI stands for:
a. Electronic Data Information
b.
Electronic Data Interchange c Exchange Data Interchange
d. Electronic Device Information
70. Website
build to engage customers from different places to move them closer for marketing outcome is classified as
a.
corporate website
b.
marketing website c
branding website
d. viral website
71. Kind of
e-marketing domain which is initiated by business to target consumers is classified as
a. business to
consumer domain
b. business to business domain
c consumer to business domain
d. consumer to consumer domain
72. Group of
online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions
is classified as
a. inbound
social networks
b. outbound social networks
c offline social networks
d. online social networks
73. Website
used to build customer goodwill, supplement sales channels and collect customer feedback is classified as
a. corporate website
b.
marketing website c
branding website
d. viral website
74.
Within e-markets, marketplaces have become:
a. market regions
b.
market zones c market
spaces
c. market dynamos
75. Company marketing
mix that target market segments very broadly is called
a. mass marketing
b.
segmented marketing
c niche marketing
d. micromarketing
76.
In positioning statement, first thing that must be
stated is
a. target segment
b. market segmentation
c differentiation
d. positioning
77.
is the
process of recreating a design by analyzing a final product.
a. Forward Engineering
b. Reverse Engineering
c Backward Engineering
d. None of the above.
78.
Which of the following would be the most appropriate
example of a transaction site?
a. Amazon.com
b.
Yahoo c AOL
d. eBay
79. Types of
major online marketing domains includes
a. business to consumer
b. business to business
c consumer to business
d. all of above
80.
Set of independent Electronic Stores can be generally
labeled as
a. Electronic
Shopping Mail
b.
Electronic Wallet c Electronic Stores
d. Generalized Stores
81. Website
built to engage customers from different places to move them closer for marketing outcome is classified as-
a.
corporate website
b.
marketing website c
branding website
d. viral website
82.
Which of the following type of business relationships
can be facilitated via e-marketing
a. B2B
b. B2C
c C2C
d. all the above
83.
Which of the elements are not e-marketing?
a. marketing
over IP
b. interactive marketing
c mobile marketing
d. printing media marketing
84. A
combination of software and information designed to provide security and information for payment is called -
a. digital
wallet
b.
pop up ad
c shopping cart
d. encryption
85.
What is a model of a proposed product, service, or system?
a. Prototyping
b. Prototype
c Selling prototype
d. None of the above
86.
Which factor represents a system’s ability to change quickly?
a. Flexibility
b. Performance
c Capacity Planning
d. Benchmark
87.
Which is a function of ERP?
a. Warehousing
b. Sales
c Scheduling
d. all of the above
88.
What floods a website with so many requests for
service that it slows down or crashes?
a. Computer virus
b. worm
c Denial-of-service attack
d. None of the above
89.
Which of the following captures screen image?
a. Key logger
b. Packet sniffer
c log analysis tools
d. screen capture software
90. What is the
name of the new anti-spam bill?
a. No-spam
b. Can-spam
c spam-away
d. stop spam
91.
Paisa Pay is offered only by -
a. Homeshop18.com
b. eBay.in
c Amazon.com
d. None of the above
92.
Which one is the component of cyber cash payment system
a. CC user software
b. CC merchant software
c CC Server software
d. All of the above.
93.
The presence of _
make the smart card smart
a. Memory
b. Microchip
c E-cash
d. None of the above
94.
Which is used to identify mobile money?
a. MCID
b.
MMID c RSID
d. None of the above
95.
Which one is a client level threat?
a. Malicious code
b. viruses
c Active contents
d. all of the above
96.
Which one is a threat for E-marketing
a.
Trojan horse
b. firewall
c encryption
d. None of the above
97. Many
business buyers prefer to bery a total solution to their problem from one seller, This is referred to as what?
a. Integrated selling
b.
Systems selling c Systems buying
d. Integrated buying
98. are
specific measures designed to determine web site success.
a. Segmentation variables
b. Metrics
c ESP model
d. Site stickiness
99.
What is the new content management tool for SWEET?
a. Sitecore
b.
CMS Lite c Sharepoint
d. Sweetyness
100.
What does SEO stand for?
a. Site engine Optimization
b.
Search Engine Optimization c Site Efficiency Optimization
d. None of the above
101.
Which of the following marketing techniques are most
likely to pay you?
a. Pay per click advertising
b.
Using social media marketing strategies c posting press release
d. article marketing
102.
Private Key cryptography is also known as cryptography.
a. Public Key
b. Symmetric
c Asymmetric
d. None
103.
During E-marketing transaction we should ensure
a. Integrity
b. Security
c Confidentiality
d. All of the above
104.
Short term encouragements offered to persuade a trader
to stock up on goods is
a. trade
allowances
b. push money
c trade contest
d. price deal
105.
Unique value auction is mainly applies to-
a. New products
b.
Second hand Products
c Engineering products
d. None of the above
106.
A marketer need to understand that some ‘general
traits’ of a brand name are :
a. Easy to recognize
b. Easy to pronounce
c Easy to memorize or recall
d. All of the above
107. includes
two aspects of a brand – its associations and its personality.
a.
Brand attitude
b. Brand positioning
c Brand relationship
d. Brand image
108. Meaning of E-marketing refers to
a) The increase in sales of mobile phones
induces marketers in seeing mobile communication as the future scenario for
marketing activities.
b) Buying and selling on the spot. c) This is a marketing system occurring between two parties
d) None of the Above.
Ans. (A)
109. Intranet means
a) A network within a single company b) Between different groups
c) Communication between customers and sellers d) Cannot say
Ans. (A)
110. IP is the full form of
a) Internet Provider b) Internet
Protocol
c) Internet Password d) Do Not Know
Ans. (B)
111. The meaning of Extranet is
a) Global information system b) Sharing devices update
c) Windows for selling
d) A private network system to securely share
part of business information with their clients.
Ans. (D)
112. E-marketing strategies includes
a) Search Engine Market b) Online Public Relation
c) Email- marketing d)
All of the above. Ans. (D)
113. Example of online Public Relation is
a) Blogs b) Website
c) Opening Membership Account d) None of the above.
Ans. (A)
114. Banner advertisement is called as
a) Placement of advertise on website for a fee. b) Tools of communication
c) Platform of Competition d) None of the Above
Ans. (A)
115. Benefit of E-marketing is
a) Extremely low risk b) Reduction in cost
c) Faster response d)
All of the above
Ans. (D)
116. Portal is a system of
a) A gateway to information or news about a range of services b) Communication Medium
c) Medium of exchange d) Online payment medium
Ans. (A)
117. Step to
begin E-marketing include
a) Building effecting website b) Designing Compelling messages
c) Online advertising d) All are corrects. Ans. (D)
118. E-commerce
refers to
a)
All electronically mediated information exchanges between organisation and stakeholders.
b) This is
only web design c) Web application
d) None of the above
Ans. (A)
119.
Major internet economy contributor is/are
a) Google b) Apple
c) Facebook d) Above all are included Ans. (D)
120.
Which of the following is not included in 4Ps of e-marketing
a) Product b) Price
c) Process d)
Place
Ans. (C)
121. Which of
the following is not included in 3Ps of e-marketing
a) Promotion b)
People
c) Process d) Physical evidence or environment
Ans. (A)
122. Which of
the following do not corresponds to 4Ps of e-
marketing
a) Cost b) Customer Value
c) Controlling d)
Communication
Ans. (C)
123. The Product Life Cycle has stages or phases.
a) 7 (Seven) b) 9 (Nine)
c) 5 (Five) d)
3 (Three)
Ans. (C)
124. In which stage or phase of Product Life Cycle, Sales Volume is at Peak Point
a) Growth b) Saturation
c) Maturity d) Decline
Ans. (B)
125. The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called -
a) Market Development b) Market Segmentation
c) Market Penetration d) None of the above.
Ans. (C)
126. The pricing
method in which the selling price of the product is fixed by adding a margins
to the cost price is called
a) “All the traffic will Bear pricing” b) Skimming Price
c) Penetration pricing d)
Mark-Up pricing Ans. (D)
127.
When a firm seeks to enter a new market with a
completely new product then it is known as
a) Product Development b) Product
Diversification
c) Product Division d) None of these
Ans. (B)
128. The
strategy of offering a different product charging a different price and using
different promotion and distribution process is called
a) Market segmentation b) Market Penetration
c) Market Development c) None of these
Ans. (A)
129. The
technique of charging high price and high profits at the initial stage of
marketing the product is called
a) Skimming
pricing b)
Penetration pricing
c) Mark-up pricing d) “What the traffic can bear” pricing
Ans. (A)
130. The device
which create significant opportunities for marketer to use and increase their
awareness and build connection between them and customers is known as
a) E-mail marketing b) Viral marketing
c) Mobile
marketing d)
E-business
Ans. (C)
140.
The use of email to transmit a promotional message
to another potential customer is called as
a) Blog marketing b)
Viral
marketing
c) Logo d) None of these
Ans. (B)
141.
The process of creating all the visual aspects of the
elements such as buttons and links is
a) Web design b)
Digital development
c) Visual medium d) Above all are true
Ans. (A)
142.
Good interface of website design involves
a) Navigation b) Layout
c) Headers d)
Above all are true
Ans. (D)
143.
The most prominent way to reinforce company brand
identity on the website is known as
a) Designing b)
Logo
c) Domain views d) None of these
Ans. (B)
144.
HTML is the full form
of
a) Hyper Text Markup
Language b)
Hyper Technology Marked Line
c) Hyper Text Markup Link d) Cannot say
Ans. (A)
145.
Domain names are part of
a) Universal Resource Locator b) Cascading Style Sheets
c) Extensible Markup language d) Above all are included
Ans. (A)
146. The
safeguarding brand include/s
a) Discover b) Identity
c) Monitor d) Above all are included
Ans. (A)
147. The first
step in the process of product promotion refer
to
a) Diversification b) Identification
c) Segmentation d)
Advertising
Ans. (C)
148. The top
level domain used by non-profit organisations
is
a) .com b) .gov
c) .ac d) .org
Ans. (D)
149. Frameworks for selecting target markets is/are follow as
a) Demographic information b) Product market
c) Marketing model
drivers d) All are included
Ans. (D)
150. Locating a brand in consumer’s minds over and against competitors in terms of attributes and benefits is known as
a) Positioning b) Branding
c) Mapping d) Infusion
Ans. (A)
151. Examples of social media are
a) My Space b) Facebook
c) YouTube d)
All are corrects
Ans. (D)
152. Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers.
a) True b) False
c) Cannot say d) None of these
Ans. (A)
153. Social Media Marketing means
a) Activity of driving website traffic b) Up-to-the-minute way to spread the news of company
c) Building a conversation between clients and consumers d) Above
all are included Ans. (D)
154. There are......... types of Customer Relationship management (CRM)
a) Four b) Three
c) Seven d) Five
Ans. (A)
155. ...............................is a type of online advertising where you only pay when somebody clicks on company ads.
a) Pay per click b) Use per visit
c) Give per login d) Payment per access
Ans. (A)
